Mobile optimization has shifted from just an idea to a top priority. With that being said, video-making can be costly and time-consuming, so focus your efforts on your best-sellers.Īn astounding average of 56% of web traffic worldwide comes from mobile devices. Videos can help depict why your product is superior and what they get for $200. More engaging than photos, videos also help you tell your customers a story. Whether they’re looking for a closer glance at that little button on the side of the jacket, the texture, or the matte finish – allow your potential customers to zoom in and out on your products. Many people are interested in details, especially when it comes to complex or expensive products. Allow for zoom-in and zoom-out features.Your potential customers should be able to fall in love with your product on any screen resolution. It goes without saying that high-definition visuals are incredibly important. Whitespace has many uses in graphic design, but most importantly, it helps the eye focus on what matters the most.Īdding whitespace strategically around your picture will help reduce noise and increase clarity when it comes to showcasing a complex product. Thus, it’s important to remember to humanize the product to allow visitors to see themselves as potential customers. It gives them an idea of whether or not the product is a good fit for them. People love to envision themselves wearing or using a product. In order to provide your visitors with some eye-catching visuals for your products, here are a few tips: In fact, visuals are so deeply entrenched in our decision-making mechanisms that they should be a priority for any e-commerce website. It’s no secret that our brains love visuals since they process images much easier and faster than text. The 5 mandatory elements of an effective e-commerce product page.
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Want to get started on A/B testing for your product pages? AB Tasty is a great example of an A/B testing tool that allows you to quickly set up tests with low code implementation of front-end or UX changes on your web pages, gather insights via an ROI dashboard, and determine which route will increase your revenue. Perfecting these elements will require testing and patience. So in order to capture your visitors’ attention, you’ll have to capitalize on five elements. The truth is that every second matters in the conversion journey. For product pages, it’s clear to see why they need to be captivating.
You have less than one minute to create a memorable experience and clearly display your information. What does a successful e-commerce product page look like?Īcross all industries, the average user spends less than 54 seconds on any given page, according to a digital report from Contentsquare. In this article, we will be touching on what a successful e-commerce page looks like, five elements to focus on while optimizing your pages, and ten examples of effective product pages in action. Product pages are one of the most essential pages to continually optimize if you want to focus on boosting your e-commerce conversions.
The conversion rate on e-commerce homepages is around 2-2.5% on average, according to a study from Adobe Business, while the conversion rate for visitors who land directly on a product page is around 7%.Ĭan you see the difference between these two types of pages?
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